One conversation. You say what you want in plain language — you do not assign anyone, and you never talk to the roster directly.
Takes the request, decides what it decomposes into, and assigns every part below. Everything downstream answers to this seat.
The seat you talk to holds plan authority. It can decompose, assign and recommend. It cannot itself change a file, spend a cent, or reach outside this machine.
The commander breaks what you said into a dependency-ordered tranche and decides what is even worth doing.
Establish there is real demand, a reachable buyer, and a reason now is the moment.
Nobody in this phase can change anything. Every role here is plan authority — the output is a recommendation that something else has to carry out.
The product, the interface, the assets, the infrastructure and the measurement layer get built.
An independent pass that did not build the thing tries to break it and issues a verdict.
No agent may push, merge, deploy or mutate production. A GO here means nothing automated is broken — it does not release anything.
Decide what it costs to make, what to charge, and what the customer is actually agreeing to.
Purchasing, ad spend, paid asset generation and any cost ceiling change are yours alone. Every role below holds a $0.00 ceiling.
Storefront, content, search, answer engines and direct outreach — the work of being findable and buyable.
Nothing is posted, listed or emailed without your exact approval. Drafts can be produced; distribution is a human act.
Money is taken and counted, and the customer is looked after well enough to stay.
Nobody in this phase can change anything. Every role here is plan authority — the output is a recommendation that something else has to carry out.
What was decided and what changed outside gets captured, so the next venture starts further along than this one did.
Every phase above is staffed and every gate is enforced, and the kernel holds 236 recorded runs and 1 approvals — but 0 recorded revenue entries. Runs prove activity; only a revenue record proves money, and nothing has come out this end yet.
2 of 8 phases have nobody who can change anything — find the opportunity, collect and keep. Those phases produce recommendations that a human or another agent has to carry out.
Projected, not observed. Phase order is a declared model from each contract’s charter and tier — the kernel has no delegation table (run holds 236 rows, none attributed to a phase). Who fills each phase, what they may do and what they may spend are live queries.
These four sit beside the whole flow, not inside it. They can halt any phase and they report to you directly rather than to the commander — an auditor routed through the thing it audits is not an auditor.